E L I T E
C H A N N E L PA R T N E R
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Simulation
Software as a
Marketing Tool
Is your company already using simulation software to reduce the cost of product development? Are you
developing a business case recommending simulation software? Knowing the benefits beyond early-stage
design optimization can help you get more out of your software investment and present a stronger case.
In this article, we share three major ways customers are using simulation software to win more business by
improving their strategic marketing. For more information, watch this recorded webinar.
Quick Overview – The Main Point of Simulation Software
Simulation software allows engineers to test their designs in a virtual environment, dramatically increasing
design robustness and reducing physical testing costs. In the sample workstreams illustrated below, we see
that although adding simulation support adds a few days of upfront work and additional cost in Example 2, it
leads to an overall 29% decrease in validation costs and a 39% time savings over Example 1.
WHITEPAPER
Example 1
Cost of testing
without simulation
support: 3 tests,
3 days each plus
reporting time
Total: $51,600 and
18 days
Engineering
Labor
($7200)
Additional
8 hours for
reporting results
2 Test Engineers
(~$150/hr)
Material
($10,000)
1 Prototype
1 Physical Test
(16 Hours)
• 3 Physical Tests
» $17,200 each
» 3 days each
• Total Cost:
$51,600
• Total Test Plan:
18 days
